Communication campaign Prowood®
- Press conferences: decentralised conferences at home and abroad to make press, exhibitors and visitors aware of the new initiative. In collaboration with the editorial teams of trade journals, ensure that there is regular communication about Prowood® by means of far-reaching collaboration.
- Media campaign: advertising and press articles in targeted trade journals in order to imprint this initiative permanently in peoples minds.
- Contacts with Belgian chambers of commerce abroad - network.
- Idem with network of foreign chambers of commerce in Belgium.
- Direct Marketing - campaign aimed at visitors: 3 months before the fair.
- Special actions aimed at the visitor target groups we want to attract to the fair.
- Website: interactive site for various groups.
- Invite prominent figures to visit the fair.